By REM RIEDER [American Journalism Review] – News organizations everywhere are frantically cobbling together new approaches to putting a price tag on their wares…Gathering the news is an expensive proposition. Something has to pay for it. Print advertising is sagging, classifieds are largely gone and online ads are hardly making up the difference. And as for those nonprofits, there’s no guarantee that the various foundations and benefactors will be writing checks forever.
Will it work? Who the hell knows? Even the most optimistic forecasts don’t suggest a panacea. But it certainly seems worth trying.
Then there’s the question of long stories. People just don’t read them online, goes the conventional wisdom. The Web is about grazing, about getting in and getting out, about instant gratification and Mel Gibson audio and slideshows of Lindsay Lohan’s most humiliating pratfalls.
Or maybe not.
Continued at the American Journalism Review | More Chronicle & Notices.
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