By BEN BLATT [Publishers Weekly] — There is a lot of writing advice out there. But it’s hard to test, and it’s often best to judge someone not by what they say but what they do. Novelists may tell their adoring fans to do one thing, but do they actually follow their own advice? With data, we can find out—looking at everything from the overuse of adverbs to Strunk and White’s advice against qualifiers like “very” or “pretty.”
One of my favorite examples comes from Elmore Leonard’s 10 Rules of Writing, where Leonard offers the following rule about exclamation points: “You are allowed no more than two or three per 100,000 words of prose.” A writing rule in the form of a ratio is a blessing for a statistician, so I ran with it. Does Leonard practice what he preaches?
From a strict numerical view, no. Leonard wrote over 40 novels which totaled 3.4 million words. If he were to follow his own advice he should have been allowed only 102 exclamation points his entire career. In practice, he used 1,651—which is 16 times as many as he recommends.
But looking deeper, we find that Leonard did follow the spirit of his own rule. [On the chart on this page] are 50 novelists, representing a range of classic authors and bestselling authors. Elmore Leonard beats out everyone.