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· The literature of sports bras: a little support for the writer’s life.

GOVERNMENT AND CORPORATE SUPPORT for the arts is a controversial matter. Some say it corrupts the evolution of creativity, but for those on the receiving end, it’s mother’s milk. It doesn’t take long before protecting the source becomes an important part of the artist’s life. Just ask Martin Dugard, author of To Be a Runner: How Racing Up Mountains, Running with the Bulls, or Just Taking On a 5-K Makes You a Better Person (and the World a Better Place).

By MARTIN DUGARD [The Paper Kenyan] –  The fine folks at ASICS contacted me this week, asking for a little creative assistance with their new line of running bras. It seems that the vast majority of female runners wear a somewhat smaller cup size than the average American woman. Most run bras are made with those runners in mind, which excludes a fairly large number of women who might begin running, but can’t find the proper support garment. ASICS hopes to remedy that problem. I know, I know, you’re thinking: How in the world did Marty become the go-to guy for running bras? Frankly, your guess is as good as mine. Suffice to say that next Monday and Tuesday as my writing day comes to a close, I will set aside a few hours to write several hundred poetic words on comfort, shape, support, and cosmetic appeal.

This is the writing life, my friends. It’s not always the Tour de France or kicking back in my office chair to admire my navel. Sometimes friends just call and ask a favor, like those nice people at ASICS. It becomes a challenge, because any new form of writing — whether it be poetry or catalog copy — is a literary genre unto itself. And I am never one to back down from a challenge.

Now, the easy thing to do is just B.S. my way through it. I could knock off those poetic words and email them back, knowing that though they might be good, they will be far from my best. And I take pride in doing my best, no matter the task. So instead of just throwing random words onto the page, I will read and re-read the research they have emailed my way…and then I will go for a run to sort it all out.

Continued at The Paper Kenyan | More Chronicle & Notices.

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